Target Coffee Tables To Add Elegance To Your Living Room
Feeling fancy while you obsessively watch The Pitt is self-care at its finest.
Kate Cartia
Making shoppable content smarter, sharper, and a little less... shoppy.
Editorial storytelling for modern brands
I write the stuff you click on (& occasionally buy from)
I’m a content strategist with an editorial brain, creating content that connects with real people and actually performs. I combine storytelling instincts with audience insight to craft narratives that drive clicks, build trust, and make brands sound like humans — not marketing departments.
I’ve increased affiliate conversions, grown engaged audiences, and turned newsletters into major traffic drivers through voice-driven storytelling and thoughtful content strategy. I’m happiest when I’m given a good brief, a clear idea, and the space to write something smart.
The Table of Contents
Affiliate-forward features, product roundups, and commerce content with voice, value, and visibility.
Amazon Home Finds You'll Swear Are Designer-Made
Our love of home decor and furniture really knows no bounds. We adore perusing Pinterest and websites, drooling over the perfectly-staged living rooms and impeccable kitchens. And although we fully appreciate a solid investment piece, it can be a challenge to find the willingness to spend a chunk of change on something that might not hold up around kids. Or, buying a top-dollar piece that we don’t really need, but really adore the look of. And you know what? Adoring the look of something is a co...
12 Style Rules Worth Breaking
When it comes to fashion, there are style rules that have been around for far too long. Sure, they might’ve made sense when they were created, but why are we still insisting on sticking to them? The only “rule” that matters is that you feel good. That’s first and foremost. End of story, period.
Our shopping editor and former stylist put together a list of her 12 least favorite “style rules” that just…need to be broken. Of course, if you love them, then wear them. That’s the whole idea; that you...
Our shopping editor and former stylist put together a list of her 12 least favorite “style rules” that just…need to be broken. Of course, if you love them, then wear them. That’s the whole idea; that you...
12 Holy Grail Drugstore Mascaras (According to Real Customers)
Makeup is expensive. It just is. It’s easy to drop hundreds, if not thousands, of dollars on cosmetics every year, so when the opportunity arises to save a little money, we consider that a major win. Whether you wear a full face or just like a little light enhancement, the rule is: brows, lashes, lips. If you only have a few minutes, or prefer knocking out your look fast, hitting those three products will frame your face and bring out your natural beauty even more. When mascara is that important,...
17 Unique Hostess Gifts That Are So Good, You'll Get Invited Everywhere
Whether you’re heading to a holiday party or invited for a weekend visit, you’ll want to make sure you don’t show up empty-handed. Hostess gifts may be a little old-fashioned, but that’s because they really are a classic move that will never go out of style. Thanking your hostess (or host, of course) for their hospitality and any work they’ve put into making you and their guests feel welcome is always considerate. Although the sentiment has never gotten old, the gift itself changes from decade t...
The Best Airbnb Experiences For Families Who Love to Play
If you haven’t checked out the Airbnb Play Category, this is your sign. For fun-loving families, the Play Category makes drilling down to find the perfect vacation rental a breeze. These rentals are properties that include on-site fun beyond the regular amenities. Mini golf. Epic pools. Basketball courts. Arcades. And now, a sleepover at the Airbnb Polly Pocket Compact! When they say “Play”, they mean play. That also means that these properties are usually super family-friendly. These are the Ai...
22 Unique Amazon Gifts You Haven’t Thought Of
If you’re struggling to find gifts for the people in your life that feel impossible to buy for, we’ve got your back this year. Maybe you’ve shopped for everyone else (using our fabulous gift guides, of course) and can’t figure out some of the trickier loved ones on your list. Or maybe you haven’t started shopping yet (we aren’t judging) and you dread trying to wade through the same ol’, same ol’ to find something they’ll absolutely love. No matter where you are this season, these unique Amazon g...
19 Postpartum Essentials That Are So Worth It
Look at any book, scroll any website, and consult any friend, and you’ll get a million different ideas of what ‘postpartum essentials’ really means. But, since we’re all moms around here in different seasons of motherhood, we’ve got the real mom lowdown on the postpartum essentials we really couldn’t do without. And we’ve even included some prenatal favorites to keep you going as you head toward the next stage of your mom journey.
Of course, anything you see on this list (or any others, really)...
Of course, anything you see on this list (or any others, really)...
Editorial-style sponsored content, written in partnership with brands.
Spring Refresh: Here's Our Guide to Mom Self Care
As moms ourselves, we know how easy it is to forget ourselves. We adore our kiddos and love being parents, but it can be easy to let self care fall through the cracks. Moms spend their days focused on family, whether directly or indirectly. If we stay home with our kiddos during the day, we’re focused full-time on taking care of them and our homes and everything that gets thrown at us throughout. Or, if we work outside the home, we’re trying to simultaneously do the jobs we’re paid for while rem...
We Stayed at Villa La Valencia Beach Resort & Spa in Los Cabos & Here's Why We're Going Back ASAP
If there’s any time to start thinking about vacation, the holidays are it. Whether you’re dreaming of a break from the cold, thinking of an absolutely epic gift, or just need to get away after the whirlwind of the season, it’s hard for travel to not be on all our minds. And when we say Villa La Valencia Beach Resort & Spa in Los Cabos, Mexico delivers the ultimate epic gift/break from the cold/just need a getaway vacation of your dreams, we speak from first-hand experience.
Located on the stunn...
Located on the stunn...
Hatch Just Dropped a Portable Version of Their Viral Sound Machine
Whether you have one next to your bed or in your little one’s room (or both), there’s a good chance you have a Hatch sound machine somewhere in your house. It’s actually pretty impressive that Hatch is the sound machine everyone knows, considering all the choices out there. In fact, even if you haven’t heard of it, you’ve probably seen the Hatch Rest (their first product) somewhere. And with their latest launch, the Rest Go, you can add to your Hatch collection or give them a first try. Either w...
Our Shopping Editors Think the Tovala Smart Oven Will Go Viral in 2023. Here's Why.
Look, if something is going to dominate this kind of kitchen counter real estate, it better be well worth it. Sure, our old toaster ovens do their jobs. They, you know, toast things. They can reheat pizza and maybe bake a half-dozen cookies. But it pretty much ends there as far as their talents go, so why are we letting them occupy precious counter space if they aren’t going to razzle and dazzle? That space should be reserved for only the best of the best toaster oven. And it better do a lot mor...
The Cozi App Is Like a Personal Assistant for Your Family
Are you tired of trying to keep track of your family’s busy schedule? So are we. Do you find yourself constantly forgetting appointments, events, and deadlines? Us, too. We get it. The Cozi app is here to make it all a little less… juggly. Think of it as the ultimate family organizer, helping you stay on top of everyone’s schedules, grocery lists, and even dinner plans.
The beauty of the app is that it gives every family member access to the same calendar and information, making it possible for...
The beauty of the app is that it gives every family member access to the same calendar and information, making it possible for...
Ruggable Just Dropped a Barbie Rug Collection & No, They're Not All Pink
Have you been watching the Barbie Movie trailer on repeat, thinking to yourself, “I wish there was a rug collection inspired by this, and it would be ideal if those rugs were also washable.”? Of course you have. Okay, maybe you haven’t, but the wish you didn’t know you had is coming true. The all-new Barbie Rug Collection from Ruggable is launching today and it’s everything the Barbie-obsessed among us could dream of.
These are Barbie-vibes with a grown-up twist so you can put them in your livin...
These are Barbie-vibes with a grown-up twist so you can put them in your livin...
Our Tip for Simplifying Your Wireless Service to Keep the Fam Connected
As parents, we don’t like complicated. We have enough to juggle, and since our kiddos com first, adding anything ultra-elaborate to our everyday lives is a definite no go for us. There’s already a lot of “complicated” in our routines: nap schedules, feeding schedules, playdates, work meetings, tutoring, gymnastics, soccer practice, vet appointments, project deadlines, outgrown shoes, field trips, potty training, grocery shopping, and trying to get a shower. We adore our families, but there’s jus...
We're Taking Our Family Around the World this Holiday Season, Thanks to Little Passports
Most of us would agree that going on a world-class family vacation across the globe isn’t likely this holiday season. If your family actually is, please send pics. For the rest of us, we’re not going to jetset this year (not that far, anyway). But that doesn’t mean we can’t get to give our kiddos globally-inspired experiences right from the living room. With a subscription to Little Passports, you’re able to give your kids a world-wide adventure from anywhere. We’re convinced they’re one of the...
Grew this from zero, actually.
A personal feed turned strategy lab: where I build community, test content, and partner with brands I honestly like.
Curated picks, shoppable looks, and affiliate links I’ve loved enough to share. Style meets strategy.
Where my social strategy and content got noticed. Featured posts, platform love, and a few brag-worthy moments.
A selection of brand-facing materials I created to pitch smart partnerships, showcase value, and keep affiliate relationships running smoother than my morning cold brew. Strategic, clear, and with clarity and warmth. Because B2B doesn’t have to feel like a robot wrote it.
Tinybeans Media Kit
Tinybeans Affiliate Overview
A brand-facing asset designed to showcase Tinybeans’ audience insights, engagement metrics, and partnership offerings. Created to support affiliate outreach, PR, and branded campaign opportunities. (B2B collateral)
DYPER Proposal
Campaign Pitch: Tinybeans x DYPER
A multi-tiered partnership proposal with dedicated editorial, newsletter, and affiliate opportunities. Includes strategic content suggestions and rate breakdowns designed to drive conversions and brand alignment. (B2B proposal)
REBEL Proposal
Brand Pitch: Tinybeans x REBEL
A direct-to-brand editorial pitch designed to highlight REBEL’s value within a high-traffic parenting platform. Includes reach metrics, custom deliverables, and deadline-based incentive. (B2B proposal)
Mother's Day Rate Sheet
Affiliate Campaign Rate Sheet: Mother's Day 2025
A seasonal sales asset created to secure brand participation in Tinybeans’ high-performing Mother’s Day editorial and newsletter campaigns. Includes placement types, affiliate structure, and promotional positioning. (B2B asset)
